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SHAY FLOREDA'S PORTFOLIO
ARTICLES
PUBLISHED ARTICLES . GRADED ASSIGNMENTS . BLOG POSTINGS


Coke Studio PH releases trendy video vinyl ahead of next season
Coke Studio PH has dropped a limited-edition Coke Studio Video Vinyl, a retro masterpiece with a modern twist.

Shay FloReda
Apr 10, 20243 min read
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These were some of the best Hari Raya 2024 campaigns of the season
From hilarious car chases to languid stories that will bring tears to your eyes, these are some of the Hari Raya campaigns this year.

Shay FloReda
Apr 8, 20244 min read
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AIA looks to help ID recover from deforestation in new campaign
AIA Vitality aims to reward customers for living a healthy lifestyle and expressing joint concern towards sustainability.

Shay FloReda
Apr 2, 20242 min read
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Gucci Beauty picks NewJeans star as global brand ambassador
She has served as a global brand ambassador for Gucci since October 2022 and will now expand her current role to include Gucci Beauty.

Shay FloReda
Apr 1, 20241 min read
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ID government to speed up digital integration for public services
This is the first time in history that the Republic of Indonesia will immediately move toward integrated national digital services.

Shay FloReda
Mar 31, 20242 min read
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6 April Fool's Day 2024 posts we loved from Malaysian brands
Here are some of the most interesting April Fool's campaigns we have seen in Malaysia this year.

Shay FloReda
Mar 31, 20242 min read
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10 April Fool's Day 2024 posts we loved from Singapore brands
Here are some of the most interesting April Fool's campaigns we have seen in Singapore this year.

Shay FloReda
Mar 31, 20243 min read
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Dettol redefines cleanliness in Ramadan campaign
"An extra step, an expression of love".

Shay FloReda
Mar 25, 20242 min read
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Google PH says it sees 'amazing growth' in Philippine economy
“Our reports reflect a lot of what you mentioned about the growth potential and the amazing growth that we’ve seen in the Philippines.”

Shay FloReda
Mar 20, 20242 min read
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PUMA launches Southeast Asia’s first PUMA Palermo Pop-Up
Sportswear brand PUMA has launched its very first PUMA Palermo pop-up store in Southeast Asia in Bangkok.

Shay FloReda
Mar 19, 20242 min read
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Altcoin Buzz to expand digital content on broadcast across APAC
This content partnership is the first of its kind, and will bring original, digital-only content.

Shay FloReda
Mar 19, 20242 min read
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Loewe picks Thai actress as new ambassador
"I am thrilled to join Loewe, my favourite brand."

Shay FloReda
Mar 18, 20241 min read
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Pos Malaysia empowers women with nationwide carnations giveaway
Pos Malaysia has launched a nationwide giveaway of over 35,000 carnations, chocolates and bookmarks to honour the women in their community.

Shay FloReda
Mar 12, 20242 min read
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Samsung SG takes a stand against sexist remarks and stereotypes on gaming platforms
“We firmly believe that discrimination should not be tolerated in any circumstances."

Shay FloReda
Mar 11, 20242 min read
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Mutant names new Indonesia and Malaysia directors
Mutant has grown its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.

Shay FloReda
Mar 11, 20242 min read
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Are you ready for Taylor Swift? These brands are
Taylor Swift-mania has officially landed in Singapore ahead of the American singer-songwriter's six Eras Tour concerts.

Shay FloReda
Feb 29, 20241 min read
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Beyoncé's new haircare line names beauty influencer as ambassador
"My hair is a model."

Shay FloReda
Feb 25, 20242 min read
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Brand Finance Asia Pacific picks insights director for PH market
Brand Finance Asia Pacific has appointed Gary de Ocampo as its insights director for the Philippines, according to a statement by the firm.

Shay FloReda
Feb 21, 20241 min read
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Valentine's Day takes over in SG: Brands share their unique love stories on social
Brands share the love through unique campaigns and advertisements by jumping onto the bandwagon of Valentine's Day.

Shay FloReda
Feb 14, 20243 min read
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Fun facts ahead of Valentine's Day: What's going on with APAC daters?
There is generally a peak in activity four days before Valentine’s Day as singles take to Tinder to find a match.

Shay FloReda
Feb 8, 20241 min read
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Gaining New Perspectives through Serving the Community
“The community here is closely-knit. Everyone knows everyone,” Joe Ern shared.

Shay FloReda
Jan 1, 20232 min read
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Combating Stereotypes in Singapore Music
Gaining acceptance in a culture of pragmatism As a society, we tend to place great emphasis on how our future careers and side hustles...

Shay FloReda
Nov 2, 20224 min read
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Underplayed Tunes of Singapore’s Music Scene - Metalcore Bands
“Even if you’re afraid to pursue music, just try. If you don’t take the first step to try, you’ll never know how far you’d go."

Shay FloReda
Oct 20, 20224 min read
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Baybeats Set Review (Day 2)
Reserate Reserate, a metalcore band with a penchant for energetic electronic beats, took the stage and opened their performance with...

Shay FloReda
Oct 20, 20224 min read
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Helping the Vulnerable through First-Aid
Despite having a vastly different day job, Danny Koh finds fulfilment through volunteering and putting first aid skills into practice in...

Shay FloReda
Dec 4, 20213 min read
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A Volunteer Wearing Different Hats
Meet Royston Tan. He’s an Associate Division Director of a real estate company and volunteer at Singapore Red Cross; one who takes the...

Shay FloReda
Oct 8, 20212 min read
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Overflowing with Passion for Organising Blood Drives
#WomenWhoGiveBlood - Ms Faye Ting Ms Faye Ting, 44, Director of Operations of Gleneagles Hospital, used to be a registered Nurse and...

Shay FloReda
Mar 12, 20215 min read
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Donating Blood as a Family
#WomenWhoGiveBlood - Mdm Shamini Segaran Mdm Shamini Segaran, 55, is a working mum who started giving blood again after a long hiatus....

Shay FloReda
Mar 11, 20213 min read
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What We Can Learn from Pokémon
“Do you always need a reason to help somebody?”, asked our favourite Pokémon trainer Ash Ketchum. I was surprised by the deep lessons...

Shay FloReda
Sep 15, 20193 min read
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Beneath The Surface, We Are All the Same - An NDP CR3 Journal
On 29 June 2019, the day of the third combined rehearsal of the bicentennial National Day Parade had an entire village on the grind to...

Shay FloReda
Jul 4, 20194 min read
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Friends That Make a Difference Together, Stay Strong Together
They went to the same secondary school, joined the same CCA, were in the same class, graduated in the same year but only found a close...

Shay FloReda
Jun 26, 20194 min read
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Third Time's the Charm for RP Team
A team of RP students emerged champions in the Singapore Cancer Society Inter-School Competition after they impressed the judges with an...

Shay FloReda
Feb 16, 20192 min read
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Singapore - A Leading Nation in Kidney Failure
Singapore ranks a shocking fourth in the world for the prevalence of kidney failure, and numbers are still rising. The garden was filled...

Shay FloReda
Feb 16, 20195 min read
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PUBLISHED ARTICLES
SCHOOL ASSIGNMENTS


Behind the Singapore Education System, lies a chase for Superficial Perfection
From the comparison of examination results at family reunion dinners, to teachers and peers subtly making remarks that incapsulate the...

Shay FloReda
Mar 5, 20224 min read
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Review: The Book 'Red Queen' Takes You To Newer Levels of Science-Fiction
The first book of author Victoria Aveyard’s new fantasy fiction novel series takes its readers through a world of power-hungry royals and...

Shay FloReda
Jan 9, 20192 min read
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Feature Article: The Singapore River Story
More than just a tourist attraction, the Singapore River holds many secrets and stories that go beyond its scenic and modernized...

Shay FloReda
Jan 7, 20194 min read
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Stuck in Time - The Town of Chong Pang
Somewhere in the north of Singapore, one can get a glimpse of what a Singaporean heartlander’s life is like away from the busy and...

Shay FloReda
Jan 6, 20192 min read
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Chingay 2018: Extended Route, Extended Parade
Note: This article was part of an academic Graded Assignment for the module 'Media Writing' . New performances and parade floats will be...

Shay FloReda
Feb 7, 20182 min read
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Chingay 2018: Expressing through Culture
Brightly-coloured and high-spirited performers and floats paraded down the streets of Singapore while onlookers watched in awe and glee....

Shay FloReda
Feb 7, 20182 min read
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ALL POSTINGS


Coke Studio PH releases trendy video vinyl ahead of next season
Coke Studio PH has dropped a limited-edition Coke Studio Video Vinyl, a retro masterpiece with a modern twist.

Shay FloReda
Apr 10, 20243 min read
0


These were some of the best Hari Raya 2024 campaigns of the season
From hilarious car chases to languid stories that will bring tears to your eyes, these are some of the Hari Raya campaigns this year.

Shay FloReda
Apr 8, 20244 min read
0


AIA looks to help ID recover from deforestation in new campaign
AIA Vitality aims to reward customers for living a healthy lifestyle and expressing joint concern towards sustainability.

Shay FloReda
Apr 2, 20242 min read
0
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