Mutant names new Indonesia and Malaysia directors

PR agency Mutant has appointed Renny Rengganis (pictured left) and Charmaine Goh (pictured right) as directors in Indonesia and Malaysia, respectively, growing the agency's leadership team and capabilities across the region. 

The public relations, content and social media agency has grown its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.

Rengganis joined Mutant Indonesia with 17 years of experience, having previously led successful communication campaigns for brands such as X (formerly Twitter), Smarfren Telecom, Frisian Flag, and Unilever Citra Body Lotion.  Rengganis, who previously held roles at Edelman Indonesia, Zeno Indonesia, Burson Cohn and Wolfe Indonesia, will report to Indonesia country manager Tanya Tresnasari.

Goh brings more than 12 years of experience to Mutant Malaysia, having worked with global brands, such as Diageo, Michelin Guide, Sony Pictures, Nestlé, Heineken, Philips, JD Sports, Banyan Tree, Singapore Airlines, and adidas.

Mutant has seen strong growth in Malaysia and Indonesia, despite persistent economic challenges. In 2023, Mutant Malaysia achieved a 45% year-on-year growth in revenue, and expanded across PR, branding, design and content. Its clients include Pavilion REIT’s malls, Marriot Bonvoy, Wise, JobStreet by SEEK, and Disney+ Hotstar.

Mutant Indonesia reached profitability in its first six months, following a series of new business wins, including JobsStreet Indonesia, JBL, HiteJinro, Kalventis, Johnson & Johnson and UTS College. 

“These senior hires reflect our commitment to the Malaysia and Indonesia markets, which have shown significant growth in the past year, even with economic odds stacked against them. In this demanding environment, the bar for communications is higher than ever – and delivering world-class work takes world-class people and that’s exactly who Charmaine and Renny are,” said Joseph Barratt, Mutant’s CEO. “We look forward to seeing ongoing market growth with these new hungry leaders joining the business.”

Read this on MARKETING-INTERACTIVE's website