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EDUCATION

Shayene Gilflores Winfred

Introduction

Communications Practitioner

As a Communications graduate and current PR Account Executive with experience supporting regional clients in the enterprise technology space, I bring a strong foundation in media relations, storytelling, and stakeholder engagement. My approach is both creative and strategic — shaped by hands-on experience across social media, journalism, and content production, as well as a deep passion for telling meaningful stories that inform, inspire, and connect.

 

I thrive in fast-paced environments, enjoy collaborating with diverse teams, and am always eager to learn new ways of creating impact through communication. I’m especially driven by opportunities that allow me to contribute to purposeful work, build authentic connections, and grow as a storyteller and communicator.

Headshot 2026_edited.jpg

Educational Background

Singapore Institute of Management (Global Education) - University at Buffalo

Bachelor of Arts (Communication), Full-Time

January 2021 - November 2024

  • SIM Photography Club (2023 - 2024)

Role & Responsibilities
Marketing Subcommittee: managed and developed content for SPC's various social media channels, events & recruitment drives.

Republic Polytechnic

  • Diploma in Mass Communication, Full-Time

Specialization Track - Journalism

April 2017 - February 2020

  • The Republican Post (Republic Polytechnic's Campus Newsroom)

Role & Responsibilities
Digital Desk (Journalism) - Conceptualise, develop and publish various story angles relevant to students

Social Media Manager - Capture and develop content pertaining to live campus events by RP's Diploma in Mass Communication programme

  • Polytechnic Foundation Programme (PFP)

Business Track

April 2016 - February 2017

  • Polytechnic Foundation Programme Scholarship Recipient

Balestier Hill Secondary School

GCE 'O' Levels / GCE 'N(A)' Levels
January 2012 - December 2015
 

CCAs and Activities
Military Band (2012 - 2014)
Concert Band (2013 - 2016)
Environmental & Outdoor Education Leadership Team (2014 - 2015)
Infocomm Club (2012, 2014)
Public Announcements Crew (2014 - 2015)

  • Military Band / Concert Band (2012 - 2015)

Roles:
Section Leader (2013-2014)
Concert Master / Student Conductor (2013-2015) 

Splendours VI (2012)
National Day Observance Ceremony @ Ah Hood Gardens (2012)
Singapore Youth Festival (2013) - CERTIFICATE OF ACCOMPLISHMENT
Band Camp 2013 (Student Leader / Planning Committee)
National Day Observance Ceremony @ Ah Hood Gardens (2013)
Splendours VII (2013)
National Band Competition (2014) - SILVER AWARD 
BHSS Golden Jubilee Celebration Dinner - Assistant Conductor (2014)
Performance & Volunteer Sessions @ Kwong Wai Shiu Hospital - Planning Committee (2015)
Singapore Youth Festival (2015) - CERTIFICATE OF ACCOMPLISHMENT
Splendours VIII (2016 - Alumni)

  • Environmental & Outdoor Education Leadership Team (2014 - 2015)

Pulau Ubin Give Back Sessions. Student Outdoor Adventure Camps - Facilitator

  • Public Announcements (PA) Crew (2014 - 2015)

Public Announcements Crew Member / ICT Leader 

  • Reported to school an hour early each day to set up and conduct pre-operation checks on audiovisual and technical systems, ensuring they were ready for daily activities.

  • Managed audiovisual operations for school assemblies and events, including microphones, projection systems and playback of the National Anthem and school song.

  • Oversaw the school bell system and scheduled announcements, ensuring broadcasts and signals ran accurately and on time.

  • Troubleshot technical and equipment issues as they arose, minimising disruptions to assemblies and day-to-day school operations.

  • Supported the wider Public Announcements Crew in maintaining reliable sound and technical operations across the school.

  • InfoComm Club (2012 - 2014)

Singapore Digital Media Awards 2012 - 'Being Together' Photo Essay - Writer (Special Mention)

  • Brainstormed, planned and wrote out a photo essay about togetherness and community in Singapore in collaboration with the participating photography team formed within the school's InfoComm club. Achieved a special mention award in 2012 at the Singapore Digital Media Awards (SDMA 2012).
     

Singapore Digital Media Awards 2014 - 'Our Little Red Dot' Video Production - Student Reporter

  • Doubled as a broadcast narrator as well as an assistant scriptwriter in a student-run video production on Singapore's heritage and students' sentiments on how far we have evolved as a nation in cultural aspects. This video production project was completed and submitted as a competition artefact in 2014 at the Singapore Digital Media Awards (SDMA 2014).

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