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Shay's Communications Portfolio
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Becoming a Journalist with MARKETING-INTERACTIVE
I remember thinking that publishing a complete news story in under 30 minutes sounded almost impossible and I wondered how experienced journalists managed to do it every single day.
However, the good news was, just like many things in life, repetition slowly built confidence.

Shay FloReda
May 24, 20242 min read


The Things We Say Without Speaking
Growing up, I often found myself hearing phrases such as, "He didn't say that, so let's not assume," or "You're overthinking it. Nobody actually said that." While I understand where these statements come from, I have always wondered why we are so quick to dismiss the possibility that communication extends beyond spoken words.

Shay FloReda
May 18, 20233 min read


Diversity by Default - Facilitators' Training
When it comes to initiating conversations with a total strangers, what would be a topic of interest that would keep the conversation alive for the next hour. Do silences mean that the conversation is stale and the other party is bored of your company?

Shay FloReda
Apr 18, 20232 min read


Interning at WE Communications
Role: Client Servicing & Digital Intern (Team DXT) I have to admit, despite having done a handful of creative stints over the past 5 years, I could really work on my confidence more, especially when it comes to creative work after having been through many of such experiences. To say that my 3.5 month stint at WE as a Client Servicing and Digital Intern was a fruitful one is definitely an understatement. After having been exposed to a wide variety of projects, spearheading sev

Shay FloReda
Sep 16, 20222 min read


A Part-Time Job in Healthcare - Swab Operations Crew
Creative Side-Hustles in 2020 - Circuit Breaker Period to Early 2021 For the past two years, I’ve spent most of my time pursuing the...

Shay FloReda
Dec 14, 20216 min read


World Mental Health Day 2021
To be very honest, I’ve always had a problem with the statement “It’s okay to not be okay.” My sentiment pertaining to this statement...

Shay FloReda
Oct 10, 20213 min read


National Day Parade 2021 - My Volunteering Experience
I came back to NDP for yet another time of in-person volunteering during the COVID-19 Pandemic. Ever since I started my volunteering...

Shay FloReda
Aug 21, 20212 min read


National Day Parade 2020 - My Post Circuit-Breaker Volunteering Experience
Open Conversation: What does it take for you to go out and do something meaningful in a time when going out is considered ‘dangerous’?...

Shay FloReda
Aug 9, 20204 min read


COVID-19 and Volunteering from Home
It is 13 July 2020, which means we’re closing into the first month of the ‘Phase 2’ safety measures in Singapore brought to us by the...

Shay FloReda
Jul 13, 20203 min read
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