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SKILLS

Introduction

Shayene Gilflores Winfred

Communications Practitioner

As a Communications graduate and current PR Account Executive with experience supporting regional clients in the enterprise technology space, I bring a strong foundation in media relations, storytelling, and stakeholder engagement. My approach is both creative and strategic — shaped by hands-on experience across social media, journalism, and content production, as well as a deep passion for telling meaningful stories that inform, inspire, and connect.

 

I thrive in fast-paced environments, enjoy collaborating with diverse teams, and am always eager to learn new ways of creating impact through communication. I’m especially driven by opportunities that allow me to contribute to purposeful work, build authentic connections, and grow as a storyteller and communicator.

Headshot 2026_edited.jpg

Notable Skills

Videography

Video editing / post - production
Pre-production (social media)
Broadcast journalism

Softwares:
Adobe Premiere Pro
Adobe After Effects
CapCut Pro
Edits (Meta)

Journalism

Feature writing
Photojournalism
News writing
Review writing
Social media
Story hunting & development
Copywriting / Editing
AI prompt development

Social Media

Social media management
Content planning & development 
Paid advertising
Multi-platform management


Platforms:
TikTok
Instagram
Facebook
X
Lemon8
YouTube
LinkedIN

RedNote (Xiaohongshu)

Photography

Event photography
Feature photography
Photo editing

Softwares:
Adobe Lightroom
Adobe Photoshop

Designs

Graphic design
Social media
Marketing collaterals

Softwares:
Adobe Illustrator
Adobe Photoshop
Canva
Spark AR

Public Relations

Media relations
Press releases
Research and report development
Media monitoring / tracking

 

AI & Automation

Specific text prompting & post-editing
Image generation & editing
Video editing with AI tools
Tracker development

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